Introduction
Telefónica CR understands corporate responsibility as a way of managing its business in relation to its interest groups. To the extent that the company is capable of making a positive impact on economic, technological and social progress through its activities, it will be capable of guaranteeing its own sustainability as a company.
In short, the way in which the economic-financial results are met and the objectives are achieved is just as important as the results themselves. Thus, Telefónica CR sustainability strategy it’s implemented across the business through the management of risks in our business, searching for opportunities linked to the impact of our services in society, and the proactive stakeholder engagement.
In 2011, Telefónica CR was placed in the top five most responsible telco companies all over the world according to the Dow Jones Sustainability Index (DJSI) – the most important socially responsible investment index in the telecommunications super-sector, including landline and mobile operations.
Telefónica CR sustainability performance is verified independently by Ernst &Young through the annual audit and monitored internally by the Governance Committee.
In addition to the global recognition, Telefónica CR can boast many socially responsible achievements in 2011. The launch of Thing Big – a social programme which supports young people in their efforts to improve their local communities; the success of the employee engagement strategy; improved energy efficiency; dealing with challenges faced by the society in connection with the new digital opportunities; improved ethical commitment of all employees; and the improved sustainability across the supply chain, are presented in detail in the following sections: